10 Tips for getting your content SEO for a better rating
Blogs and website owners traffic drive to their websites to create high ratings. SEO helps attract search engines. Search engines are the most used tools to reach articles on the world-wide-web. This process of making an article more attractive to search engines is known as Search Engine Optimization (SEO). In this article, I will give bloggers and content writers 10 useful tips on how to search engine optimize their articles to increase traffic on their pages.
Use of post titles and meta titles
It is very important to use post titles and meta titles in every article. The post title is what the reader sees and what attracts the reader to the article. The meta title is the area to use keywords for the search engine to find.
Make a list of key phrases and words for your article
Making a list of key phrases is important when using a publisher so it can be included in the metadata of the page, which is part of the HTML code. These are the words people will use to search for information on the topic you are about to write on. These are then registered by spiders, which are scripts that the search engine uses to send out to every page of the internet when carrying out searches.
Use of meta descriptions
This is a short description of your blog post in about 150 words. This can be described as a marketing strategy, as with 150 words, you are expected to sell your article except that the buyer, in this case, is the search engine and the price is the ranking the article receives. Since the search engine is interested in keywords, it is important to include all your keywords in this description to skyrocket the ranking. Most SEO tools allow the writer put in a meta description.
Make the article long enough
Another way to SEO your article or content is to make it as long as between 1000 and 2000 words. Research has shown that search engines tend to rank lengthy content, of 1500 words and above, more than short contents like tweets and articles below 1000 words. Logically there is not much information a writer can deliver in a tweet of just 100 words. The longer the content, the more info, and value a writer can dish out to his readers.
Monitor site analytics like bounce rate
A high bounce rate on a site or a blog post simply means visitors do not take long on your site. This may be because of a poorly structured content or other non-content related things like annoying pop-ups, slow loading of the website or blog, and inappropriate images. This bounce rate is a very important tool as search engines base on this to decide on the rating of the site or blog so, it is important to check the analytics to determine the health of your site or blog. It is not just about keywords and meta titles.
Image naming and attributes
Have you ever Googled a term and searched the images? Google and other search engines cannot read an image in an article or blog post. Rather it recognizes an image based on the text associated with it like the image name, image description. The article writer must make sure proper image names or image description (alt attributes) so that a search engine can, first of all, recognize it as an image, before ranking it high in the search index. Do not use images named like "image1" in any article as this cannot paint a full picture. For example, naming a picture like "a picture of arsenal first team players, Alex (right), Mesut (middle) and Laurent (left) at the arsenal charity ball" has many keywords and will definitely be topping ranks in any search engine.
Use of interlinks and anchor texts
This often comes as some link to another article or some older blog post on that site or blog. One of the key ways of increasing the ratings of your sites is by reducing your bounce rate i.e. making visitors stay longer on your site. Making interlinks will make the visitors in a bid to better understand your article to open older articles on that site. This does not only help increase the rating of this article, but it also does a lot of good to the older article
Edit your work
The eye for self-editing is what differentiates regular writers from professional SEO writers. Software and programs like MS Word, Grammarly and others make this job very easy. Stay off very long paragraphs and sentences as this can make the article monotonous to the user when reading. Always try to use a different set of eyes before you publish the work.
Become your own (Public Relation) PR agency
There is no better way to have traffic than to tap from the source of traffic itself. This can be done by commenting on other blogs and posts and leaving links to your article or blog. This can also be done with help from friends, followers and family through social media tools like, Facebook, WhatsApp etc. also submit your content to Reddit for more help. As soon as you hit the button "publish", take to Twitter and get your followers to increase your traffic. Also turning a keyword into a clickable link can help search engines emphasize on them when searching.
Make it easy to share your content
Your content will be ranked better if search engines can see it being shared on other sites. Sharing it yourself is a great way to start but this cannot generate enough traffic. Making it easier for other people to share will do the trick